From Edge: "How is the internet changing the way you think?" 3/3

CLAY SHIRKY
Social & Technology Network Topology Researcher; Adjunct Professor, NYU Graduate School of Interactive Telecommunications Program (ITP); Author, Here Comes Everybody

THE SHOCK OF INCLUSION


To make a historical analogy with the last major increase in the written word, you could earn a living in 1500 simply by knowing how to read and write. The spread of those abilities in the subsequent century had the curious property of making literacy both more essential and less professional; literacy became critical at the same time as the scribes lost their jobs.

The same thing is happening with publishing; in the 20th century, the mere fact of owning the apparatus to make something public, whether a printing press or a TV tower, made you a person of considerable importance. Today, though, publishing, in its sense of making things public, is becoming similarly de-professionalized; YouTube is now in the position of having to stop 8 year olds from becoming global publishers of video. The mere fact of being able to publish to a global audience is the new literacy, formerly valuable, now so widely available that you can't make any money with the basic capability any more.

This shock of inclusion, where professional media gives way to participation by two billion amateurs (a threshold we will cross this year) means that average quality of public thought has collapsed; when anyone can say anything any time, how could it not? If all that happens from this influx of amateurs is the destruction of existing models for producing high-quality material, we would be at the beginning of another Dark Ages.

So it falls to us to make sure that isn't all that happens.